Warner Bros. Discovery
Travelled to Scotland to produce on-location content with Francis Bourgeois and Chris Harris. Briefed and published paid video ads across Meta and TikTok for pre and post launch.
Week one results only.
Led a brand partnership with Pubity Group to promote James May and the Dull Men on Quest. Negotiated a £25k budget to oversee creative communication, edits, and execution.
Drove sustained follower growth by prioritising content that converted views into long-term followers. By July 2025, revenue had already doubled what Really earned across all of 2024.
Directed the edit for this short-form clip. The post reached 13.7 million views in 4 days and drove a significant audience spike in a single week.
BRIT Awards 2023
As lead TikTok Producer on live show day, I took the reins of the @BRITs account and grew it from 940K to 1 million followers overnight, capturing one of the biggest moments in the UK music calendar in real time.
Before the show: 940K. After show day: 1.0M. Driven by reactive content strategy and sharp posting throughout the live broadcast.
Drafted an engaging caption for Sam Smith's red carpet arrival in real time. The post hit 3 million views with 185K likes and huge comment engagement.
Led the BRITs influencer campaign, approaching and briefing Jill Scott and Tom Daley on the nominations activation. Earned press coverage and drove significant pre-show buzz, with talent organically driving the narrative.
BBC Radio 1 & 1Xtra
Pitched the idea of covering UK music events and festivals for BBC 1Xtra, a project that secured an official Wireless Festival partnership, set Instagram records, and is still running today, years after I left.
Launched #NewMusicFriday on BBC 1Xtra, a weekly trending social feature using snippets from upcoming playlisted artists' music videos. Became the top weekly post and attracted new followers to 1Xtra's Instagram, leading to the account's expansion.
Set a new BBC 1Xtra Instagram record with over 19K views in 24 hours. The most successful social campaign of 2021, and the wider BBC 1Xtra Summer project secured an official Wireless Festival partnership.
When Stormzy released a surprise video, I reacted instantly with a tweet including visuals from the new music video. Twitter used it as the promo visual for the trending topic on the main page of the app. Reached over 80K people.
Created reactive meme content using music video clips to tap into trending cultural moments, driving high engagement and new followers to the BBC 1Xtra account.
Guild Gaming
Creative Producer for the Guild x Sky Broadband partnership social launch video. Directed the shoot and supervised editing. Instagram post reached over 50K accounts, and received engagement from David Beckham.
Led a mental health awareness campaign inviting players to Guild's office for a game and a chat. Over 50 sign-ups for the first in-person session. The campaign tweet reached over 85K people.
Digital Producer / Oct to Dec 2023
Produced and filmed social content for the Real Housewives of Beverly Hills Season 13 London activation. Cast members including Lisa Barlow and Dorinda Medley organically engaged with the content.
Social Media Producer / Jul to Aug 2023
Produced social content across a roster of major UK brands during a summer agency contract.
